So what’s to be made of this? On the surface, it can be said that 24 Hour Fitness may be fit but it’s also smug, and the protesters were not only fat but also rude. But this is only the surface of a deep reality that the fitness services industry as a whole has not dealt with successfully. Our marketing keeps reaching out to the small number of already-reached, and frightening the larger number of folks we need to reach. Read the rest of this entry »

Fat is a big issue and grows more powerful every time the average American lets out another notch in their belt. Since most people are overfat or are worried about being or becoming too fat, the issue is full of marketing possibilities and pitfalls. This was made clear, again, when 24 Hour Fitness launched its new advertising campaign last month. Read the rest of this entry »

If you’re following a balanced eating plan, consume no more than 90 grams of carbohydrate daily. Spread those grams evenly throughout the day with meals (that’s about 30 grams only per meal). It’s okay to eat a protein food without a carbohydrate, but never eat any carbohydrate food without a balancing portion of protein. Read the rest of this entry »

Making permanent lifestyle changes necessary for lasting weight management can be challenging and may, at times, be inconvenient. Starting a program when the time is not right or for the wrong reasons may decrease your chances of success. Read the rest of this entry »

Monitoring your body fat is a powerful tool in helping you reach your fitness goals. And while there are several methods for determining body fat percentage, new at-home devices, which use bioelectrical impedance analysis (BIA), are making it easier than ever to get the skinny on measuring your own body fat. Read the rest of this entry »

In the beginning, all things were organic. Then, the industrial revolution came to pass, and many things were created, altered and destroyed. The human body is organic in its original design and needs to be nourished and supported by organic nutrition and a healthy environment. Organic is an absolute necessity!
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