So what’s to be made of this? On the surface, it can be said that 24 Hour Fitness may be fit but it’s also smug, and the protesters were not only fat but also rude. But this is only the surface of a deep reality that the fitness services industry as a whole has not dealt with successfully. Our marketing keeps reaching out to the small number of already-reached, and frightening the larger number of folks we need to reach. Read the rest of this entry »