An equally important step is to come up with an effective opener to these conversations. You will be calling people who are busy and you need to quickly give an overview of your background and your objective in calling them. Here’s an example:

“Hi, this is Matthew Thomas and I got your name from Sally Armenta who thought you might be willing to share your insights about the field of copywriting with me. I have been in public relations for seven years, working for a variety of financial institutions. I am interested in applying my writing skills in a new direction. Would you be willing to set up some time to meet? I’d love to ask you some questions.” Read the rest of this entry »