The ecommerce partners, meanwhile — both advertisers anxious to drop scents into banner ads, and online stores ready to scent-code product offerings, and even online sex shops eager to start scent-tracking online porn — wait anxiously in the wings. Take Procter & Gamble; the mammoth consumer brand manufacturer has been busy with the expected December launch of reflect.com, one of its first pure-play ventures into consumer ecommerce. Read the rest of this entry »